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Rob R

Discount-hungry shoppers say ‘local’ still matters

Mick Whitworth wrote:


With consumer confidence and earnings growth at a low ebb, mainstream grocery shoppers are turning into serious bargain hunters, according to new figures from IGD ShopperTrack. But shoppers also claim that buying local is a priority.

The data, based on research carried out in July, shows nearly a third of consumers planning to make more use of discount stores over the next 12 months.

Nine out of 10 anticipate further food price inflation in the coming year. As a result, 29% say they will shop more with discounters like Aldi and Lidl, while 16% will buy more at frozen food shops.

Despite the focus on price, however, a hefty 41% also say they aim to buy more locally-produced foods, with 10% planning to shop more in farm shops and farmers’ markets.

“Although shoppers are looking for value, they are still interested in maintaining their values and are prepared to pay for this,” said Joanne Denney-Finch, chief executive of IGD, which provides research and business support to major retailers and manufacturers.

“Nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy. But shoppers in some parts of Britain are more focused on price: those in Scotland are the most likely of any region to focus on saving on money in the year ahead.”

www.igd.com


Linky
sean

Re: Discount-hungry shoppers say ‘local’ still matters

Mick Whitworth wrote:




“Nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy.

www.igd.com


Linky


People always say stuff like that in surveys. They don't mean it or act on it.
Lorrainelovesplants

In the local paper yesterday, sainsbury's have been given permission to have a supermarket in wadebridge. (We already have a Tesco, a COOP and a LIDL) Sad
Rob R

Re: Discount-hungry shoppers say ‘local’ still matters

Mick Whitworth wrote:




“Nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy.

www.igd.com


Linky


People always say stuff like that in surveys. They don't mean it or act on it.

You sound almost as cynical as Mick did about it on Twitter
Rob R

I wish they'd surveyed me - I'm going to start shopping in Lidl because they stock Mackies honeycomb ice cream, whereas Waitrose & the coop only have it in plain! marigold

Some people think "local" means going to the medium sized Tesco down the road instead of the mega-huge one 30 miles away Wink . Same mentality thinks that "cooking from scratch" means opening a jar and cooking some pasta instead of microwaving a ready meal Rolling Eyes .
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