Presumably because he can buy it more cheaply and he wants to get people to try imperfect-looking veg/fruit. 'Try these unattractive vegetables which cost the same as attractive ones' isn't a great slogan.
In the long run he can move them up to irregularly shaped heritage varieties and make his fortune. Think of it as a gateway drug. 
No, but he could have given away the first order free to get people to try it and then charge a more realistic price. As it is he's just selling cheap waste. It's the equivalent of me buying all the one winged chickens from the local intensive poultry farm and flogging them on cheap. I see the advantage for him, but I can't see it helping public perception of the true value of food. If sucessful all he'll do is to drag the price of regular produce down.
dpack
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i like my veg different shapes and sizes
for instance
a bag of spuds should have bakers/chippers and small ones for boiling whole
a big courgette for fritters and several small ones for roasting is ideal
etc etc
and if my cucumber is covered in spikes i will shave it if my carrot has two legs they end up the same shredded shapes as two carrots
plus some are hilarious ,i might pay extra for a really funny parsnip. 
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Jam Lady
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Low income often means not having the cash to buy fresh produce at full retail. If they can be encouraged to buy produce at a discount then so much the better.
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Jam Lady
|
Low income often means not having the cash to buy fresh produce at full retail. If they can be encouraged to buy produce at a discount then so much the better.
Large / small potatoes not the issue dpack. Try these: http://www.boredpanda.com/funny-shaped-fruits-vegetables/
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Rob R
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Low income often means not having the cash to buy fresh produce at full retail. If they can be encouraged to buy produce at a discount then so much the better. |
So much the better providing they are not the low income people who are producing and packing the food - then it is part of a self perpetuating feedback loop.
mousjoos
|
i like my veg different shapes and sizes
for instance
a bag of spuds should have bakers/chippers and small ones for boiling whole
a big courgette for fritters and several small ones for roasting is ideal
etc etc
and if my cucumber is covered in spikes i will shave it if my carrot has two legs they end up the same shredded shapes as two carrots
plus some are hilarious ,i might pay extra for a really funny parsnip. |
yep, where's Cyril Fletcher when you need him ?
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