Archive for Downsizer For an ethical approach to consumption
 


       Downsizer Forum Index -> Small Business Questions, Ideas and Advice
earthyvirgo

What type of business card catches your eye?

Following the four weekends of Helfa Gelf/Art Trail, I find I'm almost out of business cards, so the time has come to design myself some new ones.

Being in 'the arts', I would like something immediately recognisable, dramatic, creative, etc, etc. I'm playing with ideas around the card having something on it which reflects my linocutting/relief printing but is that getting a bit fussy and overly ambitious?

What do you like in a business card?
Clarity over quirky? What would make you pick one up and keep it rather than binning it a few weeks later?

EV
Cathryn

Because it's a piece of art in itself.
RichardW

I doubt that it will help you as yours should be more...... creative I think is the word.

But I tend to keep the ones that also serve another purpose. For instance, on Sat I spent the day at a local outdoor centre. One of the cards I got (the only one I kept) was a clear plastic sheet printed with the standard card details but also had printed on it map scale & grid ref roamers. In the past I have had ones with mini measures, conversion charts for various weights, measures & standards.


Keep it simple so that it shouts out & is distinctive. Most have to much on them.

That or ditch the cards & use small key fob ones. Again they have a use beyond being a card so get kept.
earthyvirgo

I doubt that it will help you as yours should be more...... creative I think is the word.

But I tend to keep the ones that also serve another purpose. For instance, on Sat I spent the day at a local outdoor centre. One of the cards I got (the only one I kept) was a clear plastic sheet printed with the standard card details but also had printed on it map scale & grid ref roamers. In the past I have had ones with mini measures, conversion charts for various weights, measures & standards.


Keep it simple so that it shouts out & is distinctive. Most have to much on them.

That or ditch the cards & use small key fob ones. Again they have a use beyond being a card so get kept.


I like the idea of something useful too Richard.

A little mini-map of N Wales on one side with all the waterfall locations I've done prints of dotted on it?

Maybe a bit ambitious .... Embarassed

EV
vegplot

Just be you. Your typical audience is very different to other types of business. Design the card to reflect you and the work you do.

Not sure why I'm typing this, you're only 6 feet away and not deaf.
marigold

Just be you. Your typical audience is very different to other types of business. Design the card to reflect you and the work you do.

Not sure why I'm typing this, you're only 6 feet away and not deaf.


Laughing
Katieowl

I think it should have your artwork on Smile

There is a house near here that has a sign up out side that says

'Her Name (can't remember)
Paintings, Pottery and Textiles

There is no way I'd knock, as I haven't the foggiest what the stuff is like and if it turned out to be 'chimpanaise' (family word but I'm sure you can imagine!) wouldn't it be dreadful to have to look around and leave without buying anything!!! A little picture on the sign would tell me all I needed to know...

Anyone who picks your card up has a visual reminder of your lovely stuff, and doesn't then have to try and mentally match everything they've seen to a name.

Kate
earthyvirgo

I think it should have your artwork on Smile

There is a house near here that has a sign up out side that says

'Her Name (can't remember)
Paintings, Pottery and Textiles

There is no way I'd knock, as I haven't the foggiest what the stuff is like and if it turned out to be 'chimpanaise' (family word but I'm sure you can imagine!) wouldn't it be dreadful to have to look around and leave without buying anything!!! A little picture on the sign would tell me all I needed to know...

Anyone who picks your card up has a visual reminder of your lovely stuff, and doesn't then have to try and mentally match everything they've seen to a name.

Kate

Yep, that's what vegplot thinks too.
My current card has an image completely covering one side and my details on t'other.

I was trying to be clever and think of a way to reflect what I do but perhaps that's a bit of a waste of puff.

Time to choose a new image tho'.
And a suitable colour for the flip side.

Text will be minimal

Ann Lewis
artist printmaker

www
tel
email

EV
Katieowl

I'm a keeper of cards myself...so I do think that an image on one side would be something that I'd pop on a ledge somewhere. Maybe you could go 'non~standard' size if you wanted to stand out? Longer maybe?

Kate
earthyvirgo

I'm a keeper of cards myself...so I do think that an image on one side would be something that I'd pop on a ledge somewhere. Maybe you could go 'non~standard' size if you wanted to stand out? Longer maybe?

Kate

A bit larger all round might be good ... but still pocketable.

During the Helfa Gelf Art Trail days, several people openly admitted that the little offset/offcuts/misprint gift tags I made and bagged up in 2's and 3's to sell might well end up in tiny frames, not on presents to their nearest and dearest Smile

EV
Toffer

I always prefer the simple, clean and unfussy designs myself.

Be careful about going larger than standard as a lot of people keep them in standard files / wallets etc and what doesn't fit may get binned.
Rowanlady

Just been to a 'festival' and have been sorting out the cards, etc that I picked up - so I went and looked at the 'keep' pile and the discards

Obviously I have discarded those of areas I'm not interested in but were thrust upon me!!

Discarded -

NO website/Email/phone link clearly (and big enough) displayed
Plastic-coated (it was a green festival)
Flashy, over-coloured, "american" gumph

Kept -

cards that are neat, instantly show the product/service (words or pictures)
coloured (lightly) so they stand out
and quirky -

Your lovely prints make me drool - I will (eventually) buy some - I just CAN'T decide which I like most
judith

I am a non-keeper of cards.
As a rule, I write the details in my Filofax and chuck the card when I get home. It would have to be something very special to make me keep it - as Richard says, something useful, or something very lovely, like one of your prints.

Other than that, keep it to the very basic information - I don't want to know your life history, just how to contact you.
BahamaMama

I keep the ones that instantly remind me of what the contact does, so a print of one of your designs would definitely be a 'keeper'.

Re the waterfall idea, my first impression was 'that sounds nice', two minutes later I am thinking, too small, too fussy, advertising waterfalls and not you Laughing
earthyvirgo

I keep the ones that instantly remind me of what the contact does, so a print of one of your designs would definitely be a 'keeper'.

Re the waterfall idea, my first impression was 'that sounds nice', two minutes later I am thinking, too small, too fussy, advertising waterfalls and not you Laughing

You're right, it would be a distraction.

But, it is something I'm going to build into my new website - each linocut which is landscape based will have a Googlemap, so people can go to the place which has inspired the work.

EV
T.G

Not sure why I'm typing this, you're only 6 feet away and not deaf.

Aha, but then the written word often speaks louder than the spoken one Wink

I’m with RichardW on this. I keep seldom few business cards, the ones I tend to keep are the nifty magnetic ones and I stick them to the side of the fridge. It’s great because I know exactly where they are when I want to call the number, without having to think where I put the card I was keeping, for one reason or another. The other element is I have kept cards for businesses I wouldn’t have ordinarily and as a result have had them there which has sparked my memory for use myself but to give the number out to others.

For example, As we have a static someone asked me only the other week if I knew of a company which moved them…Ordinarily I wouldn’t, ours was delivered and sited in the sale fee. HOWEVER, someone had given me a card for crane hire, it was magnetic so it was still on the fridge Wink

I also find I use the magnetic business cards to pin other business cards and whatnot to the fridge. The other form of BC I always seemed to keep, with me most, were the ones with a calendar on the reverse.

But attractive cards grab ones attention initially HTH.
ros

I have three nifty magnetic ones on the fridge - none are for companies that I'd ever use, but I've kept the cards as they are useful for sticking stuff up with --- and so if anyone ever asks me the name of the local carpet cleaner, leaflet printer or driveway paver I can tell them!

I have no idea how much they cost though!

I keep business cards if they fit in the card holder thingy that I aquired from work, otherwise they get lost
alice

Long thin ones - that can be used as a bookmark. Especially if it's attractive - I'd keep one of those for years. RichardW

So from all of the above replies business cards are not kept because we want or need a reminder of the business but because we want other things like book marks & fridge magnets. Bugs

I sometimes keep or show business cards to other people if I think they're a particularly clever/attractive way of describing the business they represent. Moo's website has loads of business card inspirations - it's a bit fussy and suspect on the ethical front but I liked the woman who mixed business cards with stickers: http://uk.moo.com/ideas/anita-brown.html alice

So from all of the above replies business cards are not kept because we want or need a reminder of the business but because we want other things like book marks & fridge magnets.

Of course! No one ever asks to be bombarded with advertising - it's a symbiotic relationship.
If the advertiser is really good the consumer will pay for the pleasure of wearing/displaying the advertising. There's your designer labels.
Nearly as good and the consumer won't actually throw it away. There's your bookmarks and fridge magnets.
The rest end up in the gutter.
gil

If it were a business-card-sized piece of art, or even a business card with a small piece of art (either as a whole view or just one tiny detail blown up) on it, I might be tempted to frame it in the smallest clipframe I could find.

I frame A6 postcards or A5 leaflets I think are particularly nice, and that might include an artist's advert or a flyer for an exhibition.
       Downsizer Forum Index -> Small Business Questions, Ideas and Advice
Page 1 of 1
Home Home Home Home Home